The Glendale City Council held a press conference on November 1, 2016 to launch the Be Street Smart Glendale pedestrian safety campaign. The Campaign encourages all to “walk smart, drive smart & bike smart.” School children, city residents, elected officials, together with community & business leaders pledged to do their part in this effort. Officials talked about plans to reach out to all sectors of the population, especially children and seniors, who are most affected by pedestrian accidents in.
After the press conference, everyone, including students from Chamlian Armenian School, joined in a Crosswalk Demonstration Project. They modeled safe crossing behavior to raise awareness among drivers about looking out for pedestrians at all times.
What is the Be Street Smart Glendale Pedestrian Safety Campaign?
The campaign engages those who walk, drive and bike in Glendale through a variety of methods. It includes advertising, school education programs, encouragement programs, community events and social media. The “Billion Step Challenge” is one program that encourages citizens to walk and bike more and to do it safely. In 2014, the City of Glendale received $2.7 million in safety grants to fund these educational projects.